The Role of AI Automation in Modern Customer Service
For years, digital advertising focused primarily on transactional, surface-level performance metrics. Marketers optimized campaigns around clicks, cost per click (CPC), last-click attribution, and short-term Return on Ad Spend (ROAS). With the widespread integration of predictive machine learning, real-time bid algorithms, and generative media in ad platforms, AI has fundamentally altered how success is defined and […]